The History of Digital Signage
Every story has a backstory that started with a spark or an idea. Better known as history, these stories spur us to go beyond our humble beginnings and into a place where we create more history. The more history we create, the more stories we have to tell.
Digital signage has such a story. One probably wouldn’t think there’s much to it, but there is. It’s a good one, too.
I’d better start by saying the origin and history varies depending on what your definition of signage is. For this post, I’m going to start at the beginning of communication on signage, not “digital signage.”
So, no nitpicking over definitions.
Why You Should Consider Custom Kiosk Applications
Kiosks are fast becoming a standard feature in various businesses. We see kiosks and kiosk applications in all shapes and sizes, from the restaurant industry to the retail industry and everything in between.
Kiosks are usually strong and sturdy, build to withstand frequent usage from thousands of hands, although turning a tablet or iPhone into a kiosk isn’t unusual.
They’re created specifically for remote use, and are most often found in places like restaurants, banks, and airports.
Each and every one is unique thanks to the applications that make up part of their anatomy.
Digital Signage 101
Welcome to digital signage 101. We’ve put together this quick primer to help you understand the essentials of digital signage.
Understanding Digital Signage Basics
If you’re new to the world of digital signage, you have a lot of questions:
What exactly is digital signage?
Why do I need to use digital signage?
Where do I begin?
What kind of software do I need?
What kind of hardware do I need?
What type of content should I display?
Finding the answers to these questions can help you understand the basics of digital signage so you can make an educated decision before diving in.
None of this has to be complicated.
And we don’t want it to be.
That’s our goal. To make the process of implementing digital signage cost-effective, flexible, and easy to manage, while maintaining the comprehensive technical requirements.
You and your company may be interested in the concept of digital signage, but if you don’t understand how to align the hardware with the software, what kind of content you need to create, or how and where to begin, you may resist moving forward.
In this post, we’re going to take you through the basics of digital signage so that by the time you’re done reading it, you’ll know what to do and where to begin.
10 Reasons Why You Should Use Digital Signage
In the spirit of blog posts everywhere that offer twenty reasons or ten reasons or fifty reasons to do something, we wanted to hop on board with our own list.
It’s about digital signage, of course. (You’re shocked, I know.)
Let’s just cut to the chase, shall we?
Retail Digital Signage Platforms: Transform Shopping
Digital signage is the “new” platform in the ever-evolving, fast-growing retail industry. Here’s how it can up the ante for your business.
8 Tips for Launching Your First Digital Signage Campaign
Launching your very first digital signage campaign is a big deal.
You’ve decided to graduate from sticky notes and posters to a widescreen monitor that talks to people, so you want to make sure it’s done right.
We want to make sure, too. That’s why we publish these posts; because you have questions and we have answers.
So let’s have at it.
Let’s dig into our 8 tips on launching your first digital signage campaign.
When Digital Signage Meets The Internet of Things
Quantum mechanics say that we, as energetic human beings, are all connected.
The Internet of Things (IoT) says that we, as technological human beings, are also all connected.
These connections are about to get a whole lot bigger.
Simply put, the Internet of Things is the idea of connecting any device equipped with an on/off switch to the Internet.
These devices (phones, commercial ovens, restaurant kiosks, digital signs, computers, oil rigs, etc.) communicate with one another, leaving out the middleman and streamlining the entire process.
With broadband Internet becoming more widely available, the cost of connecting is decreasing, and more devices are being created with Wi-Fi ability built right into them.
That includes digital signage.
But why all the connections?
Why do we need our smartphones talking to commercial ovens? To oil rigs in the middle of the ocean? To digital signs smack dab in the center of Times Square?
Because we can.
And because we want to.
And because it’s the way advanced technology is headed.
Let’s look at a handful of industries where digital signage meets IoT, and how it’s changing the face of those industries.
How Do I Measure Digital Signage Return on Investment?
You’re likely reading this post because you’ve been thinking about investing in digital signage, and maybe you never knew it was possible to measure your digital signage ROI.
You know that Company A has seen a decent return on investment, yet you’re not so sure Company B was as lucky. Company C has also been able to pay for the move to digital signage with flying colors…
But will it be different for you?