7 Ways Corporate Office Spaces Are Using Digital Signage
Every day, more and more SME (small medium enterprises) are implementing digital technology to communicate with employees and partners, as well as share their message with potential clients.
The shift from traditional AV equipment to digital signage can be attributed to IT managers and influencers investing in the most reliable options for corporations, likely because they understand the importance of becoming part of up-to-date, innovative solutions.
Informed IT managers know what those innovations are.
But do you?
Best Practices to Develop a Strong Retail Digital Signage Strategy
If you have a digital display in your retail store and recognize that it’s not moving your customers to buy or increasing your bottom line, you may have a problem.
If the content you display on your sign doesn’t attract or engage visitors, you may also have a problem.
Finally, if you feel like you’ve invested in an in-store customer engagement strategy that isn’t living up to your expectations and you think you’ve invested poorly, you can add that to the list of above problems.
Lucky for you, where there is a problem, there is always a solution.
There are best practices, tips, and tricks you can begin implementing to turn your digital problems into money-making solutions.
LED and LCD Screens: What to Use When and Where
LED screens are changing.
Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors — primarily making the transition because of the lowering in price point and the flexibility of what types of shapes you can make the LED screens to morph into.
As the popularity of LED screens grow, there is still confusion regarding which kind of commercial grade screen should be used: LED or LCD?
It’s a sticky subject, especially now that we are seeing more and more LED screens being used indoors.
To help you better understand the difference and move you to a place of clarity, here is a closer look at LED screens versus LCD screens.
Outdoor Signage and Social Media at the Rio Olympics
The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.
And they do…
They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.
Retail Digital Signage Tips : 5 Things The Pros Do And So Should You
So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.
Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)
With so many options, it can be hard to decide what do to, let alone how to do it.
But here’s the good news…
It doesn’t have to be hard.
Cloud-Based Digital Signage vs. CMS On-Premise (Guide)
Moving into the world of digital signage brings with it many questions, one of the biggest being:
Should I use a premise-based software or a cloud-based software?
It’s a great question…
We decided to answer this question and more so that you understand the pros and cons of each approach, as well as what types of companies use each option.
Digital signage should not be taken lightly. If it’s a profit you’re looking to turn, how you launch your content and what it looks like is crucial for a successful campaign.
Having said that, you should understand what each software option does and how it can best serve you.
4 Under-Utilized Strategies for Digital Menu Boards and Kiosks
In the early years of digital signage, the purpose of using images and video in the retail space was to share information and alert customers of sales or promotions. It worked.
As the industry grew, so did the concept of marketing. Digital signage began to show up in other industries, like the automotive, healthcare, and restaurant industries. Hardware graduated from the VHS to the various media players we see today.
Software also matured to meet the specific needs of retailers and restaurateurs.
As the digital signage industry boomed, so did the voices of digital signage users everywhere.
They wanted more options.
More choices.
More solutions.
They wanted more bang for their buck.
And based on the number of digital signs and kiosks we see on any given day, it’s safe to say those voices were heard.
Will QSR Kiosks Replace Employees?
There is a storm brewing inside the world of fast casuals. It starts when employees walk through the door and circulates around the kiosks that threaten to replace them.
At least that’s one side of the story.
On the other side, once the storm passes, it’s clear skies in and around the self-service kiosks where managers and employers everywhere are saying the digital kiosks are far from a threat. If anything, they’re an advancement that comes at the request of consumers.
I think you’ll agree with me when I say…
It’s really hard to decide who is right and who is wrong. Different news articles tell different stories.
So you decide: Will kiosks replace employees? Or are we simply seeing advancement in the digital world that is merely a sign of the times?
5 Reasons Why You Need a Digital Drive-Thru Menu
If I were to ask you what restaurant you thought had the very first drive-thru window ever, what would your guess be?
If you guessed McDonalds (like I did) you’re wrong.
The very first drive-thru window popped up in Springfield, Missouri in 1947 at a burger joint known as Red’s Giant Hamburg. Drive-up restaurants were already in full swing at this point, but it was Red’s that started the trend of ordering food by talking to an invisible person through a two-way speaker.
The first chain restaurant to adopt the concept was Jack In The Box. McDonalds didn’t actually hop on board until 1975.
The more you know, right?
Now drive-thru windows are everywhere, it seems. A more sophisticated, savvy, two-way speaker has taken the place of the old, clunky one. LCD screens display your order to ensure accuracy. And videos of sparkling, ice-cold sodas and fresh grilled burgers are taking the place of traditional 2D images.
Things are changing.
If you’re considering a digital drive-thru board for your quick serve restaurant, you may have some reservations. Many do when they begin exploring unchartered territory. That’s why we put together this handy blog post to share with you 5 reasons why you need a digital drive-thru board.